2009-2012 Mexico and diverse countries in Europe

Esteban Gutierrez is an exceptional racing driver with a remarkable career in motorsports. He competed in Formula 1 for teams like Sauber and Haas, gaining valuable race experience at the highest level. Esteban also achieved a podium finish at the Rolex 24 Hours at Daytona and successfully transitioned to the IndyCar series. Alongside his racing endeavors, he founded EdasiDrive, showcasing his entrepreneurial spirit. Esteban Gutierrez’s versatility, determination, and passion for motorsports make him a standout figure in the racing world.

As a social media manager for F1 driver Esteban Gutierrez, I successfully managed his social media presence, starting from his time in the Formula 2 category. I was responsible for creating a graphical image for his social media creatives and backgrounds, ensuring a consistent and visually appealing brand representation.

Additionally, I designed and developed weekly wallpapers for various devices, such as phones and computers, to engage his followers and provide them with unique and personalized content.

To optimize Esteban’s transition to Formula 1, I took charge of creating a new brand image and managing new social media platforms. In particular, I successfully engaged racing enthusiasts on platforms like Google Plus, where we noticed higher levels of engagement and interaction.

In order to enhance Esteban’s offline presence, I designed print media materials across various mediums. This included books, posters, and hero cards, which effectively communicated Esteban’s skills and achievements to a wider audience.

Furthermore, I managed community sentiment by creating content that allowed Esteban to connect directly with his fans. By fostering a closer relationship between Esteban and his followers, I successfully increased engagement and brand loyalty.

Overall, my role as a social media manager for Esteban Gutierrez involved managing his social media presence, creating visually appealing graphics, optimizing his brand image across multiple platforms, designing print media materials, and cultivating direct engagement with his fanbase.

In addition to the aforementioned responsibilities, I also took on the role of leading and managing a small team of PR and communication members. As the main lead, I oversaw the day-to-day operations of the team, ensuring that all tasks and projects were completed efficiently and effectively.

I provided guidance and direction to team members, delegating tasks, and setting clear objectives to meet our marketing and communication goals. This involved coordinating with other departments, such as PR agencies, to ensure consistent messaging and brand representation across all channels.

Furthermore, I fostered a collaborative and supportive work environment, encouraging open communication and idea-sharing among team members. I conducted regular team meetings to discuss progress, address challenges, and brainstorm new strategies to enhance Esteban Gutierrez’s public image and reputation.

By effectively managing the PR and communication team, I ensured that Esteban’s brand was consistently represented in the media and that all communication efforts aligned with his overall marketing strategy.