Usaria UX is a strategic design consultancy that specializes in user experience (UX) research and design. Their goal is to create experiences that have a positive impact on businesses, organizations, and people’s lives. Usaria focuses on user research and data-driven decision-making to provide actionable insights for short-term, medium-term, and long-term improvements. They work with clients to understand their users’ needs and create innovative solutions that enhance the user experience. Usaria’s team of consultants brings expertise in UX and usability, helping businesses optimize their products and services.

As a Project Manager of Usaria UX Consulting, I held the role of managing an interdisciplinary team consisting of designers, web designers, UX specialists, and IT engineers. Together, we worked towards improving the user experience for a diverse range of clients across various digital platforms.

One of the significant achievements during my tenure was successfully completing a year-long project for the redesign of the international brand Femsa. Femsa is known for being the parent company of several of Mexico’s most important brands. This project involved a comprehensive overhaul of Femsa’s digital presence to enhance their user experience and align it with their brand identity.

In my role as a manager, I effectively coordinated and led the team throughout the project’s lifecycle. This included overseeing the planning, execution, and delivery of various design and development tasks. I ensured that the team adhered to project timelines, quality standards, and client expectations.

Furthermore, I played a crucial role in client communication and relationship management. I collaborated closely with the client to understand their specific requirements, goals, and challenges. By maintaining regular communication and providing updates on the project’s progress, I ensured that the client’s vision was accurately translated into the final deliverables.

In addition to the Femsa project, I also managed and supervised the team in executing UX improvement projects for numerous other clients. This involved analyzing user feedback, conducting research, and implementing effective UX strategies to enhance the usability and overall experience of their digital platforms.

Overall, my role at Usaria UX Consulting encompassed managing an interdisciplinary team, overseeing projects for diverse clients seeking to improve their user experience, and successfully completing a significant long-term project for the redesign of the international brand Femsa.

Here are the relevant links related to Usaria UX consulting:

1. Usaria UX: The official website of Usaria UX, providing strategic design consultancy services.
2. Andrea Gomez Delgado – Business Director – Usaria | LinkedIn: LinkedIn profile of Andrea Gomez Delgado, the Business Director at Usaria.
3. Global trainers: A page featuring UX and usability consultants, including those from Usaria.
4. Usaria | LinkedIn: Usaria’s LinkedIn company page.
5. Vitor Carvalhinho – UX-PM: Profile of Vitor Carvalhinho, a UX consultant associated with Usaria.
6. UXalliance | LinkedIn: LinkedIn page of UXalliance, an organization