August 2020th – January 2023th

Aceros Titan is a steel manufacturing company based in Monterrey, Mexico, specializing in national and international steel sales. As a freelance PPC campaign manager for Aceros Titan, I had the opportunity to work closely with the company to develop and execute their digital advertising strategies. Specifically, I focused on managing their national and international steel sale campaigns, with a monthly budget of $40,000 MXN.

In my role, I successfully implemented PPC campaigns targeting countries such as the United States, Guatemala, Mexico, and Costa Rica. Each country had its own customized landing page, which I provided and created, ensuring that the campaigns were tailored to the specific needs and preferences of the target audience in each location.

Throughout my experience working with Aceros Titan, I achieved notable successes in their PPC campaigns. For national campaigns, I consistently generated approximately 100 leads per month, with an average budget of $20,000 MXN. These campaigns effectively drove relevant traffic and conversions within the domestic market.

In the case of international campaigns, I achieved even greater success, generating approximately 200 leads per month with a budget of $40,000 MXN. These campaigns targeted potential customers outside of Mexico, expanding Aceros Titan’s reach and attracting international businesses interested in their steel products.

Additionally, my efforts resulted in more than 150 phone calls to Aceros Titan’s Mexican offices, demonstrating the effectiveness of the PPC campaigns in driving direct engagement and inquiries from interested prospects.

Overall, my experience in managing Google PPC campaigns for Aceros Titan showcased my ability to strategically allocate budgets, create impactful landing pages, and drive significant lead generation for the company. Through effective targeting and optimization, I successfully contributed to Aceros Titan’s digital marketing efforts, helping them reach their target audience and achieve tangible business results.

• Achieved 100 leads per month with an average budget of $20,000 MXN for national campaigns.
• Generated approximately 200 leads per month for international campaigns with a budget of $40,000 MXN.
• Received more than 150 phone calls to Aceros Titan’s Mexican offices, indicating successful engagement and interest from potential customers.