October 2020 – October 2023

Punto Clave is a laser printing services company based in Monterrey, Mexico. As a freelance PPC campaign manager for Punto Clave, I had the opportunity to oversee their digital advertising strategies. I managed a monthly budget of $15,000 MXN and successfully generated a monthly conversion quantity of 126 leads.

In my role, I created multiple landing pages for each of Punto Clave’s services. By customizing landing pages to match specific services, I ensured that the campaigns were tailored to effectively target and engage the intended audience.

To maximize results, I developed dedicated campaigns for each service provided by Punto Clave. By focusing on the main market for each service, I strategically optimized the campaigns to attract relevant leads and generate conversions.

Throughout my tenure with Punto Clave, I achieved notable successes in their PPC campaigns:

• Managed a monthly budget of $15,000 MXN, effectively allocating resources to maximize campaign performance.
• Generated a monthly conversion quantity of 126 leads, demonstrating the effectiveness of the campaigns in driving customer interest and engagement.

These accomplishments highlight my ability to effectively manage PPC campaigns for Punto Clave, optimize budgets, create tailored landing pages, and drive significant lead generation. Through strategic targeting and optimization, I successfully contributed to Punto Clave’s digital marketing efforts, helping them reach their target audience and achieve tangible business results in the laser printing services industry.