June 2022 – October 2022

Liga Ace Esports is an esports organization based in Mexico. They specialize in organizing and hosting competitive gaming tournaments and events, particularly in the realm of Counter-Strike. Liga Ace Esports aims to foster a vibrant and engaging gaming community, providing opportunities for professional and amateur gamers alike to showcase their skills and compete at the highest level.

During my tenure at Liga Ace Esports in Mexico as a Social Media Strategist and Community Manager, I managed the organization’s social media campaigns with a keen focus on content highlighting upcoming game tournaments, video game-related topics, and creating engaging posts for platforms like Instagram and TikTok. I played a vital role in crafting these posts and ensuring their visibility through paid promotions, leading to a minimum of 500 interactions per post, which underscored the effectiveness of my strategies and content.

I was also in charge of overseeing all content pertaining to Liga Ace’s tournaments and giveaways, keeping the audience informed and engaged.

The main reason for the creation of my role was for a large project with CCT North America, where I spearheaded the launch of the tournament’s Twitter account, managing all content for the initial games. I produced over 80 tweets to promote the Counter-Strike North America tournament, focusing on creating engaging and informative content that resonated with the target audience.

In both capacities, I established a collaborative workflow with clients (CCT North AMerica production teams) and ensured seamless communication and coordination for CCT North America tournaments. This required working with team members from different nations such as Mexico, Spain, the United States, and Ukraine. Managing a diverse team – including graphic designers, game moderators, community managers, and esports production staff – was key to the success of these projects.

Additionally, I compiled multiple highlights from all CCT North America matches in 2021, enabling fans to relive the thrilling moments from the tournaments and engage further with the esports community.

Accomplishments:

• Created over 10 posts with game trivia content on Liga Ace’s social media, each receiving at least 500 interactions through paid promotions.
• Managed all content related to Liga Ace’s tournaments and giveaways, ensuring high engagement and audience participation.
• Engaged with the gaming community across multiple social media channels, fostering a strong sense of community and excitement.
• Established a collaborative workflow with Liga Ace’s clients for the CCT North America tournaments, involving individuals from different countries.
• Successfully managed a diverse team comprising graphic designers, game moderators, community management, and esports production.
• Launched the Twitter account for the CCT North America series and created over 80 tweets to promote the Counter-Strike North America tournament.
• Created multiple highlights from all CCT North America matches in 2022, providing viewers with memorable moments from the tournaments.