Since 2022, I’ve partnered with Navegaré, a luxury yacht brokerage based in Cancún and Playa del Carmen. The company specializes in the sale of high-end yachts and offers a unique membership-based model that allows clients to enjoy the experience of yacht ownership without the long-term costs. The membership includes crew, docking, and maintenance services, providing a turnkey solution for luxury yacht enthusiasts.

Key responsibilities:

• Manage monthly Meta and Google advertising campaigns with budgets ranging from MXN 50,000 to MXN 100,000.
• Promote both individual yacht listings and the company’s membership program, targeting high-net-worth individuals interested in the yachting lifestyle.
• Develop creative strategies and ad copy tailored to specific audiences, optimizing campaigns for engagement and lead generation.
• Monitor performance metrics and continuously adjust campaigns based on results, trends, and platform algorithm changes.

Results highlights:

• Generated approximately 50 to 100 qualified leads per month through targeted digital campaigns.
• Successfully positioned the membership model as an attractive alternative to full yacht ownership.
• Contributed to increased brand visibility across key markets in Cancun and Playa del Carmen