Nov 2014 – Present

Blooders is a revolutionary blood donation app in Mexico that has transformed the blood donation culture in the country. The app and website provided by Blooders.org allow users to schedule appointments for donating blood, making the process more convenient and efficient. By digitizing the blood donation process, Blooders has reduced waiting times for donors and eliminated the wastage of expired blood. The app connects people in need of blood with willing donors and hospitals, ensuring a reliable and efficient blood supply system. Blooders has successfully changed the paradigms of blood donation in Mexico, making it easier for individuals to contribute to saving lives.

As a member, co-founder, and marketing director of Blooders.org, I played an active role in various aspects of the organization. In the early years of our startup, I handled community management and graphic design, ensuring that our brand and messaging resonated with our target audience. I also took on the role of a social media strategist, developing and executing effective social media campaigns to increase awareness and engagement with the Blooders app.

In addition, I was responsible for marketing projects and establishing relationships and partnerships with other social startups, fostering collaborations that allowed us to expand our reach and impact. As a marketing strategist, I specialized in advertising for clients from the health sector, leveraging my expertise to create compelling marketing campaigns that effectively communicated the importance of blood donation.

I also took on the role of a blog manager, creating and curating relevant and informative content related to blood donation. Moreover, I utilized my skills as a content creator to develop and host a podcast focused on blood donation, reaching a wider audience and providing valuable insights and stories.

I actively collaborated with educational channels and streams, sharing knowledge and promoting awareness about blood donation. Additionally, I volunteered for other social startups that worked in conjunction with Blooders, contributing my time and expertise to support their initiatives.

Throughout my involvement with Blooders, I successfully accomplished several notable projects. For instance, I promoted International Blood Donor Day by producing an annual video and creating a comprehensive engagement strategy in collaboration with influencers. This initiative helped raise awareness and encouraged user engagement around the importance of blood donation.

Furthermore, I conceptualized and managed four live events to commemorate our most engaged donors, providing them with recognition and appreciation for their contributions. These events served as a platform to foster a sense of community and encourage continued support for our cause.

In terms of marketing campaigns, I created and implemented PPC (pay-per-click) campaigns to promote our blood donation initiatives. These campaigns successfully attracted the interest of companies such as Uber and Microsoft, resulting in a monthly conversion rate of 40-50 interested companies willing to host these campaigns on their platforms.

Overall, my active role in Blooders.org as a member, co-founder, and marketing director involved a wide range of responsibilities, from community management and graphic design to social media strategy, marketing projects, partnerships, content creation, and event management. I successfully executed various projects that significantly contributed to raising awareness, engaging users, and establishing meaningful connections with stakeholders in the blood donation ecosystem.

• Promoted International Blood Donor Day by producing an annual video and creating a strategy for video playback and user engagement in collaboration with influencers. The video received at least 300,000 video playbacks and generated hundreds of shares, effectively spreading awareness about the importance of blood donation.
• Created and managed four live events to commemorate the most engaged donors within the Blooders community. These events served as a platform to recognize and appreciate their contributions, fostering a sense of community and encouraging continued support for the cause.
• Developed PPC (pay-per-click) campaigns to promote blood donation on-site campaigns. These campaigns achieved a monthly conversion rate of 40-50 interested companies, including notable organizations such as Uber and Microsoft, who hosted these campaigns on their platforms. The campaigns effectively raised awareness and encouraged participation in blood donation initiatives.