Since July 2025 I’ve managed Meta advertising for Dra. Selenia Medina, a pediatric dentist in Monterrey. Pediatric dentistry is a sensitive purchase: the decision is made by parents who are worried, comparing options and usually want to ask questions before booking. That’s why we chose WhatsApp as the main conversion channel instead of forms, so parents can talk to the clinic directly from the ad.
Instead of promoting the clinic in general, I built campaigns around specific treatments and concerns: sedation dentistry for anxious kids, pulpotomies, braces, pacifier habits, warning signs parents should watch for, and care for babies. Each campaign speaks to a specific worry, which makes the ad feel relevant to the parent who sees it. We also tested campaigns for families living in US border cities who cross to Monterrey for treatment, and promotional pushes like a 2×1 offer.
Beyond appointments, I launched a digital product for the clinic, an ebook for parents sold directly through Meta ads, opening a new revenue line that doesn’t depend on the dentist’s agenda.
To handle the volume of messages, the account is connected to an AI agent built with n8n and Kommo CRM, which answers frequent questions, keeps every conversation organized and helps track which campaigns bring real patients.
Results highlights:
- 3,000+ WhatsApp conversations started from ads
- 2.7M+ impressions and 11,000+ link clicks
- Average cost of around $2 USD per conversation
- First ebook sales generated directly from ads
- Campaigns segmented by treatment, allowing the clinic to push the services it needs to fill each month
