I manage Google Ads for Dr. Daniel Olvera Posada, a certified urologist in San Pedro Garza Garcia with more than 15 years of experience. Vasectomy is a procedure people research a lot before deciding, so I built tightly focused search campaigns around the exact way people look for it: price, cost, no-scalpel technique and location.

Each search intent gets its own ad with a message that answers that specific doubt, all pointing to a dedicated landing page where patients can start a WhatsApp chat or fill a short form. Someone searching for the price sees an ad about pricing; someone worried about pain sees an ad about the no-scalpel technique and local anesthesia.

Results highlights (2026):

• 7.2% click-through rate, well above search averages for healthcare
• 7.6% conversion rate from click to contact
• 24 qualified contacts via WhatsApp chat and landing form
• 12x more conversions than the previous period after restructuring the account