Since May 2026 I run Meta campaigns for Proyección Energética, an engineering firm specialized in water treatment and industrial pumping. We promote specific pump brands and product lines, like Moyno, Goulds and MTH, to reach plant managers, contractors and maintenance buyers who already know what they need.
The client attends industry trade shows without a booth, walking the floor to meet buyers in person. To support that, I built geofencing campaigns around the venues of Aquatech Mexico in Mexico City and AHR Expo in Guadalajara, showing ads only to people physically at the show and inviting them to meet the team on site through WhatsApp.
We started with WhatsApp campaigns, which brought a high volume of chats at a very low cost. Not all of those conversations were real prospects, which is common in industrial niches, so we shifted toward lead-optimized campaigns, where Meta learns from actual quote requests and refines the audience with every lead.
Results highlights:
- 1,800+ WhatsApp conversations started from ads
- 85+ form leads from lead-optimized campaigns
- Geofencing campaigns at Aquatech Mexico and AHR Expo to reach buyers on the show floor
