Since July 2026 I run Meta campaigns for TRECA, a Monterrey manufacturer of air brake tanks for heavy trucks. The challenge with an industrial product like this is that the audience is small and specific: fleet owners, repair shops and truck parts buyers. I built WhatsApp-focused campaigns so buyers can ask for a quote directly, and later split campaigns by state to test demand in Tamaulipas and Coahuila.

Not every WhatsApp conversation turns into a real buyer, which is normal with low-cost chat campaigns. That’s why the campaigns are optimized for leads: Meta learns from the people who actually ask for a quote and keeps filtering out curious clicks over time.

Results highlights:

• 870K+ impressions and 3,800+ link clicks in the northeast trucking market
• 475 WhatsApp conversations and 91 leads registered by Meta
• State-level campaigns to test demand outside Nuevo Leon